Introducing Automation from Captionhub

Amidst the rapid pace of the digital landscape, video content has established itself as a fundamental of communication strategy. With the rising demand for video accessibility and global reach, subtitling and voiceover have emerged as a critical driver for success. To optimise the captioning process and maximise its impact, automation has proven to be a transformative solution.

In the world of multimedia localisation, Automation can be implemented in a wide range of scales depending on your needs: from automating smaller tasks inside of a single project like setting up different limits for different languages – up to full-scale automations for end-to-end batch translation and publishing for every video you upload to a video platform, without ever logging in to CaptionHub.

Whether big or small, here are five compelling reasons why you should be leveraging automation when subtitling your video content:

1. Increase your return on investment and boost revenue

One of the primary advantages of automating the captioning process is the potential for increased return on investment (ROI). By reducing the need for manual input, Automation does the heavy lifting and allows you to output high quality subtitled content at scale in lightning fast speeds. You can deliver your videos captioned or translated into multiple languages in a single click to ensure you are reaching the entirety of your audience.

Embracing automation in video captioning can yield significant improvements in the ROI of your video communications. This can manifest in various ways; increased engagement with employees; higher conversions for product sales because of the increased amount of content and audience reach; or the expansion into new global markets through translated content.

2. Speed up time-to-market using online video platform (OVP) integrations

By integrating your captioning workflow with online video platforms, you can experience a remarkable acceleration in turnaround time. The power of Automation, combined with seamless integrations with online video platforms (OVPs) Brightcove, Qumu, and JW Player, can result in an incredible speed increases when captioning your content.

Take a substantial back catalogue of videos on your video platform, each already equipped with original captions. You need to transform these captions into highly accurate machine-translated subtitles in multiple languages – and by leveraging automation, you can achieve this seamlessly, without logging in to CaptionHub, and in a very short period of time.

If you need to add human post-editing, you can do this post-Automation when budget permits getting the best of both worlds of immediacy and eventual total quality assurance.

A CaptionHub client has utilised Automation to output 250,000 minutes of perfectly captioned content to their Brightcove account within 48 hours, demonstrating the unrivalled speed and ease of use of these integrations.

With Automation, you can establish a customised template that streamlines the entire captioning process. This template ensures that videos sourced from your OVP are automatically equipped with their original captions and promptly undergo machine translation to generate subtitles. Specify the machine translation engine, caption specifications, and term bases for each language individually.

Once the machine translation is complete, CaptionHub can automatically publish subtitles back to your OVP immediately viewable by your viewers. Take a product launch on a weekend: set CaptionHub running on Friday night and within an hour, your video will be available in any language to any potential customer on Earth.

Use Precision Tagging to define exactly which videos from your video platform are imported and subtitled, and into which languages – meaning you can have different templates for different teams, and use cases; without them ever having to log into CaptionHub.

3. Streamline your workflow management and collaboration

Perfect subtitles will always require the human touch, even with the advances in AI that Captionhub is driving.

Leveraging automation through workflow tools available to linguists, validators, producers, editors, and creative directors, empowers them to create, translate, edit, and publish faultless subtitles. These tools enhance the accuracy and quality of the captions, while also preserving the desired creative impact.

Automation plays a pivotal role in streamlining the entire edit-review-approve workflow, ensuring that your videos are ready to go quicker. These capabilities enable seamless collaboration and review processes, reducing time-consuming manual tasks. By eliminating unnecessary back-and-forth and simplifying approval procedures, you can ensure that your captioned videos are published on schedule.

To keep everyone on the same page and enhance communication, automated features like smart notifications is essential. With notifications, team members can stay informed and up to date with the progress of captioning projects. These notifications facilitate coordination and enable smoother workflows, ensuring efficient project management which add up to being a huge timesaver for large localisation outputs.

4. Deliver consistency across brand and multimedia

Captioning videos often involves managing diverse languages and custom requirements. Automation empowers you to automate specific tasks within a single project, such as setting up different limits for different languages or automatically initiating transcription in your preferred language.

Delivering consistency across subtitles is crucial for a seamless viewer experience and maintaining brand integrity. Automation plays a vital role in achieving consistent captions throughout your video content. With CaptionHub, you can set up limits and ensure term bases and custom dictionaries are adhered, ensuring that captions adhere to your preferred style and guidelines.

By automating these processes, you eliminate the risk of human error and inconsistencies that may arise from manual captioning. Consistent captions not only enhance accessibility but also reinforce your brand identity, fostering trust and recognition among your audience. With automation, you can deliver a unified and professional captioning experience across all your videos, strengthening your overall content strategy.

5. Empower your teams to focus on higher value tasks

Using Automation reduces the time spent on repetitive and time-consuming tasks: enhance productivity and empower your team to achieve more with their time and open up the opportunity for them to contribute to more valuable tasks.

Automation boosts efficiency in scenarios where you want deep control combined with high performance subtitling at any scale. For example, a scenario where your videos consistently have their original language as US English, require transcription, and follow a consistent vocabulary. By harnessing automation, you could set up a template that ensures your transcriptions in US English are automatically generated after video uploads, and the appropriate Custom Dictionary is automatically applied to it.

Automation by CaptionHub is the most powerful no-code API-grade subtitling automation available

Automation is changing how companies subtitle video, bringing content to game changing multiples of audiences every day.

Automate and scale the largest and most complex subtitling workflows, through ingest, transcription, translation and delivery – or remove the manual pain of smaller tasks inside of a single project.

Increased ROI; speed up your time-to-market; improve workflow management and empower your teams; and stay on brand.

Book a 15 minute demo now with the CaptionHub team to find out how you can embrace the power of Automation to streamline your captioning workflow and unlock the full potential of your video communications.