Is mute killing video’s impact?
As you’ve no doubt noticed, video is becoming much more commonplace on social media. It’s now easier and cheaper than ever to create videos with some apps even providing the ability to add directly to timelines and news feeds. Advertising giant ZenithOptimedia’s Online Video Forecast believes that over half of all video consumed in 2016 will be on mobile devices. Reuters also project that within the next five years up to 70% of mobile network tr...
The time is “now”
Tapping foot syndrome – we all have it. As a society we just don’t know how to wait anymore. Impatience boils at the first sign of a delay of any kind: a train, a slow barista, crap Wi-Fi. Anything less than ‘now’ is not acceptable. Technology is to blame: it’s all become so damn efficient. Automated workflows, cloud services and instant communication bouncing around the globe. Its all go go go; there’s no time for pausing, no staring out the wi...